FOOD manufacturing company, Associated Foods of Zimbabwe (AFZ), which is targeting the export market, has implemented ISO 22 000 food safety management system to ensure conformity of its products to international standards.
This is expected to build consumer confidence, increase brand equity and ensure reduced or no foodborne Illnesses from AFZ products.
Implementing ISO 22000 Food Safety Management System will ensure conformity of AFZ products to international standards, provides assurance for product quality, passport to compete in markets globally and in public markets such as government institutions like hospitals, schools, military which will help the company increase market share.
Every day people all over the world get sick from the food they eat and millions are dying every year.
Unsafe food poses global health threats, endangering infants, young children, pregnant women, the elderly and those with an underlying illness are particularly vulnerable.
“Food supply chains now cross multiple national borders. Therefore, good collaboration between governments, producers and consumers helps ensure food safety.
“At company level, AFZ in particular, food safety issues are of paramount importance and ISO 22000 Food Safety Management System provides the much needed protection to our consumers,” AFZ chief executive officer Simba Nyabadza said.
Associated Foods processes, packages, sells and distributes a variety of food products that include natural fruit jams and marmalades, peanut butter, canned fruits, processed tomatoes, tomato sauces, chutneys, baked beans, canned vegetables, nuts and savories.
The company sells its products under the following brands, Mama’s, Farmgold & Sunbird, to local supermarkets, hotels, restaurants, wholesalers and independent shops throughout Zimbabwe.