EDWARD ENNINFUL has been confirmed as the new editor of British Vogue. Condé Nast International chairman and chief executive Jonathan Newhouse announced Alexandra Shulman‘s successor this morning, calling Enninful “an influential figure in the communities of fashion, Hollywood and music which shape the cultural zeitgeist”, adding that “by virtue of his talent and experience, Edward is supremely prepared to assume the responsibility of British Vogue.”
Enninful arrives at the title from his position as fashion and creative director at W Magazine, where he has been since 2011. He will start his new role on August 1.
“Edward is an exceptionally talented stylist who will no doubt bring an exciting new creative aesthetic to the magazine,” said Shulman today. “Every Vogue editor arrives with their own range of talents and experience and Edward is very known, respected and liked within the fashion industry. I look forward to finding out his plans as soon as possible and working with him over the next few months of transition so that British Vogue continues to be the leading magazine in this market.”
Ghanaian-born Enninful spent his childhood in London where, aged 16, he was model-scouted and his fashion career began. Not long afterwards, he made the acquaintance of i-D founders Trish and Terry Jones and started assisting the publication, becoming the youngest ever fashion director for an international publication when he was promoted not long after, aged 18. His career to date has seen him work for Italian Vogue, American Vogue and most recently W Magazine, as well as consult on countless high-fashion campaigns.