Dr John Demartini explains how, if you want to be an entrepreneur, you have to build a business that serves an ever-greater number of people
The first thing that will increase the probability of you becoming financially independent and will increase the probability of you doing and developing the habits necessary to start, build, grow and manage a profitable business, and lead it, is having a burning desire to create a business that serves ever greater numbers of people.
Think of an entrepreneur, like Richard Branson. He built a series of businesses that serve increasing numbers of people, and he probably contemplates the services he has the opportunity to particpate in on a daily basis.
Like Richard Branson, you can’t fake it! If I asked you whether you want to be financially independent, you would say “yes”. But actually only one percent of people truly have the essential values and do what it takes to be financially independent. I rarely run into people who really, truly want to be financially independent. Most of the time I run into people who think that that’s what they want, but when we get down to looking at what their life demonstrates, they want to spend money on things so they can live a lifestyle. They don’t actually want to make that money, save it and invest it in something that grows and is appreciating in value; they are consumers of mostly depreciables.
They want a nice lifestyle, they want to travel, they want nice clothes . . . That’s not what’s going to get them financially independent. What’s going to get them financially independent is making sure that their money is working for them instead of them working for it, and spending it.
So when people say they want to be an entrepreneur, sometimes they don’t have the values to actually be one. Perhaps somebody else has the lifestyle that they think they want and they don’t have what it takes value wise to go and pursue it. Building a business, saving and investing profits and accumulating wealth has to be in the top three to four values in their value system. If it’s not, they won’t pursue solving whatever obstacles are in the way of their financial independence.
Whatever is highest on your value system, you will endure pain and pleasure in the pursuit of it. Whatever’s low on your value system, you will only do it if it’s pleasurable and you will give up when it’s painful. So if it’s not high enough on your list of values, you will not endure what it takes to be an entrepreneur and to build wealth. And that’s why people end up working for other people – because they want security and immediate gratification.
The entire economic system of a country is based on the proportion of entrepreneurs and small businesses it has. If there are no entrepreneurs, a country becomes stagnant. There has to be viable businesses demonstrating innovation, creativity, inventiveness and competition in the world markets to keep the economy flowing.
That’s why a recession is the perfect time to become an entrepreneur. We often don’t recognise the opportunity immediately, at least some people don’t understand and don’t see it immediately, but it’s actually one of the greatest things that can happen to a country. A recession breaks down companies that are big and stagnant and overpriced, and offers the entrepreneur the opportunity to come in and fill new niches and create new ecosystems. It’s one of the greatest times to become an entrepreneur.
So when the ‘why’ is big enough, the ‘hows’ take care of themselves. If you don’t have a big enough reason for going and building an entrepreneurial enterprise, you won’t do it. It will be a fantasy and idea you plan to get around to doing.
If you are really committed to it, you will do it. Whatever is highest on your values, your life demonstrates action on. And you love making order and organisation out of it. Build your business, save and invest ever progressive portions of your profits and give yourself permission to truly be financially free.
Dr. John Demartini is a human behaviour specialist, educator, author and the founder of the Demartini Institute. www.DrDemartini.com