Enacy Mapakame Business Reporter
Consolidated Africa Services (CAS) will next month host the second ZIMDABA Business Platform and Investment Conference in London as part of efforts to market Zimbabwe to the world and attract investment into the country.
The conference is expected to present a platform for honest and open dialogue between Zimbabwe business leaders, potential investors, Government departments and delegates and interrogate the country’s business environment.
This year’s conference will run from April 9 to 11 at the Royal Geographic Society in London under the theme “Prosperity through Work” with focus on the country’s agribusiness industry. Agriculture takes centre stage as it powers the country’s economy, contributing 70 percent of the inputs in the manufacturing sector and employing close to 30 to percent of the country’s working population. The sector provides livelihood for more than 80 percent of Zimbabweans.
“The agricultural sector has been found to be the most flourishing sector and therefore requires additional work and input for its continued prosperity, sustainability and development.
“The conference will also be looking at the cycle around primary farming opportunities, including agri-processing and value-addition, as well as servicing the agricultural industry with the likes of farm machinery, fertilisers, chemicals, transport, logistics, warehousing and technology,” said CAS.
CAS also indicated that such conferences were in line with the Zimbabwe is Open for Business mantra as they seek to connect the country with potential investors.
Instead of waiting for foreign businesses to come to Zimbabwe to scout for opportunities, CAS is taking the Zimbabwean story to the world.
Said CAS: “With the transition in Government in November 2017, Consolidated Africa Services (CAS) felt that the timing was perfect to present this new Zimbabwe to the rest of the world as an attractive country to commence doing business with, and they took it to the financial centre of the world — London.
“The ZIMDABA Business Platform and Investment Conference is not waiting for the world to open up business to Zimbabwe. It’s taking Zimbabwe to the world.”
The ZIMDABA series of investment conferences is a Zimbabwean platform that brings together international business players at one event, with the main objective to attract serious and equitable investment into Zimbabwe operations for development, growth and expansion.
Last year’s conference was oversubscribed with delegates from the UK, Europe, USA, Middle East and China, exceeding organisers’ expectations.
“There were notable engagements in and with Zimbabwe following this inaugural conference,” said CAS.