New funeral services firm talks big

Fradreck Gorwe Business Reporter
YOUNG people continue to heed Government’s call on them to explore opportunities and play a part in economic transformation through setting up vibrant small and medium businesses, in an attempt to achieve “Vision 2030”.

Under “Vision 2030”, Government aspires to turn the country into an Upper Middle Income Economy with per capita income of US$3 500 on the back of decent jobs.

For 32 year-old Mr Desire Muloyiwa, February 4, 2019 is a landmark day as he founded Gamuchidzo Funeral Services.

Given the vast experienced gained from working for Nyaradzo Funeral Services, Mr Muloyiwa, who is the managing director of Gamuchidzo Funeral Services, is confident the firm will grow into a global entity.

“After working for more than a decade in this industry satisfying clients, I felt it is my area of expertise and calling,” said Mr Muloyiwa.

“The subsequent call for youth participation in the economy through developmental projects, further ignited my enthusiasm.

“I appreciate and acknowledge the experience and know-how I got from Nyaradzo Funeral Services that has made things possible. In fact, Gamuchidzo is an offshoot of Nyaradzo.”

Mr Muloyiwa, who has ventured into a sector that has high-flyers such as Nyaradzo, Doves and Moonlight, says Gamuchidzo doesn’t intend to compete with anyone, but is merely in business to provide a service that will satisfy its target market.

“Well, we have joined an industry with giants but we have been propelled by a desire to offer all-encompassing services accessible to the impoverished.

“We have seen it important to create room for negotiation with clients to agree on what suits their pockets. Some funeral service providers do not move an inch from their set demands.

“In contrast, our quotations are accommodative as we consider the existence of varied income patterns among the bereaved,” said Mr Muloyiwa.

At the moment, Gamuchidzo is not yet dealing in policies as is done by assurance companies.

Mr Muloyiwa said they are solely “service providers”, working with cash-plan partners like Ecosure Life and Get-sure.

He explained that Gamuchidzo provides vital services that are not catered for in the cash-plans.

An agreement has been struck with Ecosure Life to the effect that when their client incurs a loss, Gamuchidzo provides funeral services beyond money.

Services are provided in line with the company’s four funeral plans namely; Gamuchidzo Light, Gamuchidzo Basic, Gamuchidzo Standard and Gamuchidzo Gold.

The amount of money invested with Ecosure Life determines the funeral plan to be followed.

Beyond arrangements with cash-plan partners, Gamuchidzo offers ordinary and executive funeral services depending on amounts received from “walk-in” clients (those without policies) and policy-holders from other parlours.

The company says it also responds to urgent requests for assistance by existing funeral service providers.

Said Mr Muloyiwa: “This is why we are located close to other funeral parlors. Through experience, we are well acquainted with customer choices, prompting us to offer quality and classy services.

“We are driven by our long-term goal of becoming globally acclaimed in terms of quality. The limiting factor at the moment is foreign currency shortages as we are importing quality coffins.” Mr Muloyiwa believes Gamuchidzo is a formalised entity, not an amateur recourse “operating under a tree”.

“We are committed to building trust with our clients,” said the promising entrepreneur.

Gamuchidzo mulls immediate decentralisation of offices to Murombedzi in Zvimba, and subsequently to other rural areas for customer convenience.

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