Tinashe Makichi Motoring Global demand for the new 2018 Ford Mustang has driven Mustang to its third straight year as the best-selling sports coupe in the world. Global Mustang registrations in 2017 totalled 125 809 cars, according to Ford analysis of the most recent new light vehicle registration data from IHS Markit. This data compiled from Government and other sources and capturing 95 percent of global new vehicle volumes in more than 80 countries puts Mustang ahead of all other sports coupe competitors worldwide. “Demand for Mustang continues to be very strong, especially overseas, where until recently people couldn’t get their hands on one,” says Erich Merkle, Ford sales analyst.
“Even more encouraging is that the updated 2018 Mustang is just now getting rolled out to export markets.” Of the nearly 126 000 vehicles registered worldwide, Ford reported 81 866 of those were registered in the United States, meaning just over one-third of all Mustang registrations are occurring in export markets. Demand remains particularly strong in China, where Mustang was the best-selling sports coupe last year based on 7 125 registrations. Mustang was the top-selling sports coupe worldwide in 2017 with more than one-third of its sales going to export markets, according to Ford analysis of IHS Markit global light vehicle registration data; this marks three straight years for Mustang as best-selling sports coupe. The most popular configuration worldwide is the Mustang GT with the 5,0-litre V8. While sports cars have traditionally skewed toward male buyers in the United States, Mustang is increasingly finding favour with women. In an environment of relatively flat sports car sales to women, Ford research shows a 10 percent gain in women buying Mustang in the last five years. Since global exports began in 2015, through December 2017, Ford has sold 418 000 Mustangs around the world. Sports coupes, as defined by IHS Markit, include two-door and convertible models. On the all-new Mustang, there’s a certain feeling you get when you start the engine and hear Mustang’s iconic growl for the first time. Mustang’s design is just as thrilling. “Taking inspiration from classic airplane cockpits, we struck a balance between analog dials and digital feedback. “The gear shifter is optimally placed. And the steering wheel just feels right in your hands, for a dynamic driving experience,” said Ford. Everything about the All-New Mustang’s design makes your jaw drop. The sharp HID headlamps and signature tri-bar taillamps. The front end that screams energy. The sleek, lean and low body. The improved aerodynamics. Designed with a passion for the legend that is Mustang — this is as good as it gets. The vehicle boasts of electric Power Assisted Steering which adjusts to provide you with greater control in a range of road and weather conditions, and even crosswinds and potholes. And it only activates when needed, saving you fuel. Mustang’s Select Shift gives you the thrill of using a manual transmission with the ease of an automatic. Simply toggle the race car-inspired Paddle Shifters on the steering wheel to shift gears up or down, for smooth and effortless gear changes without having to use a clutch.