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ZIMAA UK 2014 edition nominations drawing to a close

The Zimbabwe Music and Arts Awards UK (ZIMAA UK) return for the 4th year with a mission to further the Zimbabwean arts scene in the UK.

Masimba Makasi

This year’s event will be held at the Adams Park Conference Centre, High Wycombe on 29 November 2014. The event includes a 3 course dinner and live entertainment as well as the awards show and after-party.

Tickets have been released on general sale and organisers say they are in the process of assembling an exciting line up of artists.

Adopting the national flower, the flame lily as their insignia, the PR officer for ZIMAA UK, Masimba Makasi said “The beauty and grace of the flame lily stands for all that is good about Zimbabwe.

Its Latin name “Gloriosa Superba” which literary translates to “Glorious, Superb” represent the aspirations we have for Zimbabwean art to make its mark on the British and International scene in the same way West African arts have crossed into the mainstream. In fact, there is much more symbolism to the flame lily that fits into our ultimate objectives for this organisation and UK based Zimbabwean arts”.

Since the awards’ inception in 2011, following on from the ZimAwards in 2009 and 2010; ZIMAA UK has provided an unrivalled platform where all artists based in the United Kingdom can be nominated and stand a chance to win the award based on how many votes they get from members of the public.

The process also includes all Zimbabwean artists who have toured the United Kingdom in the past calendar year. In addition, the votes and the acts will be elaborately reviewed by the judging panel made up of seasoned promoters and credible industry insiders with unbiased minds.

Commenting on whether the exercise was not merely a popularity contest the organisers said, “We are constantly looking for ways to improve our voting and nominating systems to ensure that every nominee is deserving and that everyone has a fair chance of getting voted for.One such way is creating awareness of the event in the press and public domain to ensure every qualifying artist is nominated and voted for by those who believe they deserve to win. Another way is to invest in stricter voting systems which we have done.”

Nominations are currently open until the 3rd of October, they will go through a review process to assess eligibility before voting starts.

Previous winners include Shanky, Cynthia Mare, Jane Doka, Nox Guni and many others.

The awards are not only limited to music but also honour art arts sectors life film, fashion, literature, promotions as well as broadcasting and the media. Other previous winners have included ZimOnline Radio, King Alfred and many others.

The organiser would like to thank all their sponsors and are pleased to say that there are still opportunities to sponsor the event.

For further information and to nominate, please visit the website www.zimaa.co.uk or write to info@zimaa.co.uk

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