ZimTrade facilitates SMEs participation at ZITF



Business Reporter
THE country’s export promotion agency, ZimTrade, has pledged to facilitate the participation of six export ready small to medium enterprises (SMEs) at this year’s edition of the Zimbabwe International Trade Fair (ZITF) to be held in Bulawayo from 25-29 April.

The SMEs, selected from the clothing and textiles, furniture, engineering as well as processed food sectors, are graduates of ZimTrade’s capacity building programme, the Marketing and Branding for International Competitiveness (MBIC).

“As the national trade development and promotion organisation, our mandate is to grow the country’s value added exports.

There is, therefore, a need to foster sustainable business linkages, which will lead to increased exports,” said Ms Sithembile Pilime, ZimTrade chief executive officer.

During the trade fair, she said ZimTrade will conduct demonstrations on how to access and utilise online market analysis tools such as the trade map.

“Export opportunities, which have been identified through market surveys conducted in the region will also be disseminated,” she said.

Last year, ZimTrade facilitated SMEs to participate in the trade fair and Meprin Founders & Engineers, who were one of the beneficiaries, commended the organisation for continuously capacitating SMEs.

ZimTrade said it will use the ZITF forum to empower businesses with several techniques on how to venture into exports as well as consolidate their presence, if they are already exporting.

ZimTrade said their participation theme will be “Building Linkages for Export Growth”.

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